About the Client:
365 bank is a former digital-only Slovak bank in the Postova Banka group, providing banking and insurance services to customers in Slovakia.. Throughout the group’s transformation both banks (365.bank and Postova Banka) have merged into single bank house, keeping the name 365.bank
Headquartered in Bratislava, the 365 bank is currently one of the TOP 5 largest banks in Slovakia, operating through digital channels and physical branches all over the country. Initially focused on physical channel and cooperation with postal service (former Postova Banka), the new bank has moved towards more digital and full fledge banking house.
Context of the project:
365 bank is a digital bank offering fully digital solution to its clients. Having previously revolutionized the Slovak market by offering a free current account, it has since adopted the “challenger bank” approach. Considering the situation on the market, where free current account is becoming a standard offering, 365 bank does not want to follow the trends but wants to lead by example, especially in the segment of current accounts and digital proposition.
Hence, the bank has decided to upgrade its current account offering to match the needs of the clients and develop a differentiated proposition, considering also the ongoing development of a new cloud-based banking core system.
Aspiro has prepared current account strategy reflecting the validated client and non-client needs & desires (via representative market research), target 365.Bank positioning and new trends and developments on Slovak as well international markets.
Description of actual services provided by the staff within the assignment:
Aspiro provided the following services:
- Mapping of current banking propositions in Slovakia and other relevant regions
- Hypothesis driven new banking proposition (including beyond the banking services)
- Preparation and execution of representative market research on Slovak banking population
- Proposition of new current account concept
- Designing new client propositions based on market research results
- Identification of potential value-added services (service packages)
- Identification of quick wins of strategy implementation (phased approach)
“The ream quickly mobilized after it was given a task to design market-leading current account offering. The team designed and validated client needs and built up account proposition and value-added services as a forward looking concept.
Overall, Aspiro delivered quality outcomes and provided valuable inputs and customer insights for us.”
Filip Lehocky, Head of Digital Business