The World Bank’s Digitrans program supports the digitalization of micro, small, and medium-sized enterprises (MSMEs). In its Slovakia pilot, Aspiro conducted 349 interviews with MSME top-management and an outreach effort to enable these interviews. Aspiro coordinated outreach, scheduled interviews, and improved participation rates reaching more than 80% success by optimizing communications and implementing motivational measures. The gathered dataset will inform the further global roll-out of Digitrans by the WB. Aspiro also supported the World Bank in sharing lessons learned with other consultants.
